Marketing expert Martin Lindstrom on his book, "Brandwashed"

Marketing expert Martin Lindstrom was voted one of the world's Hundred Most Influential People, by Time Magazine. He turns the spotlight on his own industry in his new book, "Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy."

Martin Lindstrom Segment 2

Marketing expert Martin Lindstrom on the latest methods used by companies to manipulate consumers.

Martin Lindstrom Segment 1

Marketing expert Martin Lindstrom on how companies gather information on consumers to make people buy more.

Martin Lindstrom (Web Show)

Marketing expert Martin Lindstrom on how consumers are manipulated.