Marketing expert Martin Lindstrom on his book, "Brandwashed"

Marketing expert Martin Lindstrom on his book, "Brandwashed"

Marketing expert Martin Lindstrom was voted one of the world's Hundred Most Influential People, by Time Magazine. He turns the spotlight on his own industry in his new book, "Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy."